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1. skinaman-dolce
   

   Member
   

   Internets:43

    

   even though the launch is over, use those dollar off/free tall coupons for grande and tall coffees

   example....

   customer: ill have a grande bold
   barista: sure

   barista grabs a 3 pack, scans it, punches in code 584 rings tall coffee code 590 ticket total is 1.95

   barista: ok...hands coffee and 3 pack, heres a pack of the instant coffee for you to try today

   customer: o thanks! ive heard of this!

   barista: yw! take care

   i have done this with all tall and grande coffees, and of the hundreds of packs i have sold, only one customer noticed the price difference

   basicly what you are doing is giving the via as a "free" sample.... while charging the 1.95 for the coffee they were expecting to pay anyway

   you can especially get away with it with talls when they have a pastry or something else with it

   the less you say the better, most times i dont say anything , just hand it to them , just be real fast with ringing in those codes.

   desperate times call for desperate messures i say..... and dont worry guys christmas roll out is almost here and we can forget about via

   hope this helps some of you, all management wants is to see the via walking out the door.... how else do you think other stores are selling 2-3 hundred via dollars a day ?

   Posted 3 years ago #
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2. parrotheadkrm
   

   Moderator
   

   Internets:1,032

    

   Clever. Honestly, if I went to Starbucks, and the person behind the counter offered me a 3 pack of Via, I honestly probably would very politly decline it. I tried it a while back. I honestly would rather go without coffee then drink this stuff for any reason.

   Good idea though.

   Posted 3 years ago #

3. skinaman-dolce
   

   Member
   

   Internets:43

    

   when customers say "no thanks" i say, "just take it its free, give it to someone else" and if they STILL dont want it, still ring it up using the codes and give it to one of your regulars who usually gets a latte or mocha. Its a win win situation.

   Posted 3 years ago #

4. sanderson
   

   Member
   

   Internets:193

    

   Hmmm. That IS clever. Personally, I would gladly accept the 3-pack of Via (if for no other reason than it's free and I could keep it on-hand in case of some kind of caffeine emergency...lol). But with regards to parrotheadkrm's post, I admittedly haven't tried Via yet....so my being open to accepting the 3-pack would be based upon it being offered as a free sample (not actual taste).

   Posted 3 years ago #
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5. parrotheadkrm
   

   Moderator
   

   Internets:1,032

    

   I tried it a while back, when you could go to the website, and have them send you a couple of samples of it for free. So I did it. To me, it just normal instant coffee. I really see no reason for me to ever drink. Even free, its just not worth it to me. That 3 pack would be far better served for someone that actually likes it, or hasn't tried it yet. I would end up throwing it away, so sanderson, you would gladly give you my pack!

   Posted 3 years ago #

6. affogato
   

   Member
   

   Internets:18

    

   Brilliant! Our store is doing so poorly in terms of VIA sales. One "team" last week only sold one pack between the three of them, haha. Our DM hates us for it. I guess the majority of customers at our store just don't feel the VIA, though I don't think it's TERRIBLE, personally. But - I'll seriously consider doing this. So so smart.

   Posted 3 years ago #
   Admin

7. coffeequeen156
   

   Member
   

   Internets:10

    

   Wow, must be the difference between a licensed store and a corp store because our via is 2.95 for a 3pk, couldn't quite do that.

   Posted 3 years ago #

8. MostlySorta
   

   Member
   

   Internets:3

    

   It is 2.95, he said he used the 1$ off VIA coupon with the free tall coffee coupon.

   Posted 3 years ago #

9. coffeequeen156
   

   Member
   

   Internets:10

    

   Ahhhh, thanks, missed that.

   Posted 3 years ago #

10. DARKROAST
    

    Member
    

    Internets:1,442

     

    Be careful, guys: this is a form of "sales manipulation" which leaves a paper trail. I was interrogated by PA&P for a similar stunt. Just giving you a heads up!

    Posted 3 years ago #

11. coffeequeen156
    

    Member
    

    Internets:10

     

    Not to mention, a bit unethical... The pressure to sell it is real, for certain, but I guess I'd rather get chewed out for not having enough sales, than lose my job for manipulating them. I'm not criticizing you, s-d, just don't think I'd chance it.

    Posted 3 years ago #

12. Just_Say_No
    

    Member
    

    Internets:779

     

    I would rather get written up or get a bad review than do something that might get me fired...

    And I know that's what will happen if I don't sell enough Via.

    If i really refuse to even try at all, I might get written up.

    If I try but I just can't sell it, I might only get a 1 or a 2 on a couple sections of my review for being a poor salesman.

    If I ring improperly on a constant basis and get caught I WILL lose my job. And if I am in any way losing the company money I might be asked to repay all of this.

    This is standard practice for companies, I know people at the bux AND at other places who have had this happen to them. If you cook the books at all, in this sort of manner, and you get caught, you will not just get fired. You will be told how much money you owe the company, and if you do not sign agreeing to repay it, they will get the police involved. You are bullied into agreeing to pay them all the money they think you lost them.

    Don't do stuff like this, it is NOT worth it, TRUST ME!

    Posted 3 years ago #

13. Jett
    

    Member
    

    Internets:226

     

    The VIA display at my store looks like it is not moving at all. Is that how it is with other stores?

    Posted 3 years ago #

14. Just_Say_No
    

    Member
    

    Internets:779

     

    My store has already reached it's 100% goal and is just going for extra credit (with still half of the promotion to go) but many stores, no matter how hard they try can't seem to sell any. It just really isn't very good. Honestly, if it wasn't so overpriced I think it would be flying off the shelves. But it's REALLY expensive for instant coffee, so it's not moving all that well.

    And while my store is doing okay, we had to hard sell big time to get there, and about 30% of our store is just plain brewed coffee, iced coffee, americano's, whole bean and via. In other words a very large percentage of our sales is just plain coffee, the kind of clientele that should be pulling via off the shelves. And even so we still had to hard sell a TON to move the product.

    It isn't that great, and it costs way too much.

    Posted 3 years ago #

15. seashellez
    

    Member
    

    Internets:300

     

    Is it November 17th yet?

    Posted 3 years ago #

16. skinaman-dolce
    

    Member
    

    Internets:43

     

    just to let you guys know, this is something that worked for my store and was only instituted after a conferance call where my SM was specifically told to use the 1 off coupons in order to boost sales. It was only after our DM gave a wink and a nod that we began using them for grande coffees. Now that the pressure is off and the goal has dropped from 40$ dollars per partner per day, to 50$ per store per day we are only using them for tall coffees.

    of course i dont want anyone to get in trouble... ask your SM if your scared.. the main thing i wanted to get across is an assertive, yet no pressure sales technique. When the customer feels your stress, anxiety and pressure they want none of it. When you turn it into a take it or leave it, free sample it soon becomes easy to move the damn things. Like i said, i usually dont even mention the 40 cent price difference and only one customer has even noticed.

    Posted 3 years ago #

17. TeaMinus10
    

    Member
    

    Internets:125

     

    I wasn't working the day this happened but I heard about it and it still makes me laugh. Some poor woman slipped (on air, I guess, as there wasn't anything near her to slip on...) and smashed into the Via display that was sitting on the P.O.S. counter. Via packages flew through the air and ended up all over the floor. As the poor woman was struggling to regain her footing, I heard she smashed a dozen boxes open or ground them (ha ha, GROUND, get it?!) under her feet. Anyway, about fifteen boxes of Via had to be marked out and I heard that our district manager was none too pleased about it. Well, it's not the baristas' fault, that's for sure! This D.M. always has these dumb ideas about putting the Tazo teas and bags of Anniversary blen right on the counter next to the register. Fine. Great. Lovely. Only problem is, we hardly have any room there and everything gets crammed together. It only takes one customer to accidently brush against something and the whole pile of tea, coffee, Starbucks gift cards, etc, go crashing to the floor.

    I'm glad I wasn't working that day when the lady fell. I would have died laughing and then gotten fired, probably. I need this job until I can get something better.

    Posted 3 years ago #

18. musis.amica
    

    Member
    

    Internets:74

     

    we're so close to our goal. people are buying the Via, with minimal ham-handedness from the partners (the SM can be a little hard-sell, but I understand SMs have more pressure put on them to reach goals)

    I'll be glad when it's over. Right now I just ask if they'd like any right before I tell them their total, if it's no, I don't miss a beat with the total. A good product can be suggested, but ultimately it should sell itself.

    Posted 3 years ago #

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