even though the launch is over, use those dollar off/free tall coupons for grande and tall coffees
customer: ill have a grande bold
barista grabs a 3 pack, scans it, punches in code 584 rings tall coffee code 590 ticket total is 1.95
barista: ok...hands coffee and 3 pack, heres a pack of the instant coffee for you to try today
customer: o thanks! ive heard of this!
barista: yw! take care
i have done this with all tall and grande coffees, and of the hundreds of packs i have sold, only one customer noticed the price difference
basicly what you are doing is giving the via as a "free" sample.... while charging the 1.95 for the coffee they were expecting to pay anyway
you can especially get away with it with talls when they have a pastry or something else with it
the less you say the better, most times i dont say anything , just hand it to them , just be real fast with ringing in those codes.
desperate times call for desperate messures i say..... and dont worry guys christmas roll out is almost here and we can forget about via
hope this helps some of you, all management wants is to see the via walking out the door.... how else do you think other stores are selling 2-3 hundred via dollars a day ?